Pirelli Calendar | An Institution
From its birth 47 years ago, the Pirelli calendar has been considered as one of the most celebrated icons of corporate communication. Every year, the brand of tires asks the greatest fashion photographers for a result far away from the “clichés” sticked up inside truckers’ cabs. For more than four decades of world-class photography, the Pirelli Calendar celebrates the feminine beauty, creativity, fashion, style and design. As an hymn to eroticism, “The Cal” is never sold but just offered to specials customers, celebrities and polititians.
Photos Sarah Moon - Pirelli calendar 1972
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Photos Terry Richardson - Pirelli Calendar 2010
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Photos Karl Lagerfeld - Pirelli calendar 2011
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Photos Helmut Newton
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Photos Inez van Lamsweerde and Vinoodh Matadin - Pirelli Calendar 2007
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R.J. / De Jeunes Gens Modernes