“Drink a beer, your life will be so stylish…” The beer advertisers use all their creativity to show us how much beer lifestyle is so beautiful. The actual trend is to drive the spectator in the past imaginary, a kind of little break in this present time. For example, the Peroni Nostro Azzuro SS11 commercial. In this opus, the Italian brand celebrates the beautiful summertime in Italia. Open it : pschitt… Enjoy.

The Belgium brand Stella Artois also likes time travels and vintage inspirations. In this commercial, the brand makes a (questionable) parallel between woman and beer preparation, on a Brigitte Bardot’s song.

You can also check this commercial by Wes Anderson for Stella Artois (click here)

S.P / De Jeunes Gens Modernes

www.dejeunegensmodernes.com