For our third Parisien Tour edition, we’ve asked Jerry Bouthier to hop on board with us and make his magic work on our Kitsuné Club Night episodes! As a Kitsuné long time friend and collaborator we naturally asked him a few questions about music, fashion and his suitcase!

Welcome on board of our 3rd Parisien Tour! It’s the second time you’re taking part of this adventure, do you feel like being the ambassador of this special edition?

I sure do! Kitsune and I go back a long way, I’ve often felt like a Kitsune ambassador, a stalwart defending its vibrant, unique vision. From day one, I was attracted to this imprint that was happy to bend the rules as it wasn’t so much about a precise music genre but releasing strong, original tracks that helped define the moment. I loved that and totally felt at home. So the connection happened naturally. I’ve seen this baby grow and have become a kind of caring godfather. Times change and so does the music, but the vibe at Kitsune remains the same: youthful, quirky, modern… A certain vision of cool pop, accessible yet challenging without compromising on quality. This and the fact that despite being long based in London, I’m originally a Parisian and forever remain attached and in debt to this beautiful city where I grew up and spent my youth. I guess just like Kitsune, I’m Parisian but with an international outlook.

You certainly know how the Parisien Tour works and you can guess how much we love to mix fashion, music and parties together. How do you perceive the combination of these three elements?

We’re touching on Kitsune’s core and essence here. And again the reason why our relationship has endured and developed over the years. Music, parties and clothes go hand in hand, always have. It may not be necessarily that obvious for the French who don’t always cultivate a distinct look but that gives even more weight and relevance to Kitsune in my opinion. Importing Anglo-Saxon indie-rock attitude, Asian colourful playfulness and mixing them with French stylish elegance has proved to be a winner worldwide and I’m sure is helping changing habits in France too. From my school days, although on real tight budgets lol, dressing up was crucial, the reflection of who I was and what music I was into. Then the parties, well they simply make perfect sense once you like the music, wanna express who you are, flaunt your new kit and meet like-minded people.

Give us a little clue of what you’ve prepared for your #kitsuneclubnight sets?

I usually prepare what I’m gonna play in the plane on the way to the gig. Plenty of Kitsune goodies and exclusives for sure as well as a selection of biggies knowing as little boundaries as possible as long as they make you wanna dance. I mean I basically play artists that I like and work hard at making it work, rather than sticking to codes. I believe audiences are the same, nobody likes just one genre of music so why not mix it up? The idea is for people to have a good time but also to break new tunes and sounds. It’s a two-way process, entertain and educate.

You’ll be flying across Asia throughout the tour: what will be your suitcase essentials?

When you travel your suitcase is your house, so for me it starts with a solid, practical four-wheel suitcase usually bought in Tokyo, as Japanese have the best models and prices. The most important is nice clothes and enough of them. You can’t turn up scruffy at a Kitsuné event! So I regularly stock up on latest collection pieces in order to feel fresh and spanking new, a good look gives you confidence. Next is the office (laptop, hard-disk, USB keys, cables…) so I can keep on working on the move everywhere, emails, business, checking out promos, saving new tunes and integrating them to my playlists in Rekordbox (Pioneer’s app for djs). I even carry a Korg Nano keyboard with me so I can write and record music on the spot. I’ll add a few music/cinema/science mags (that I won’t bring back )and one book (this time it’s “Universe, life and man”, don’t laugh, it’s a fascinating read by Henry de Lumley). Then there’s toiletry basics, electric toothbrush, moisture cream to rehydrate after too much air con, a little stock of medecine/tablets (Paracetamol, Ibuprofen, Alka-Seltzer for hangovers…), jet-lag can enhance little problems so better be prepared. And let’s not forget some snacks which can save your life at 4am when all’s closed (biscuits, nuts & dried fruit, ‘just add water’ rice/couscous/noodles…) and of course English breakfast tea bags!

Catch the fox on tour here!

#kitsunetour

Since its creation, the Kitsuné Parisien Tour travelled the world throughout USA, Europe and Asia. This year, the third edition is taking the frenchy Parisien theme back to the East side of the globe!

Starting March 17th, come and step inside the Parisien Tour universe in one of the following selected stores and follow the fox on the dancefloor with exclusive Kitsuné Club Night episodes featuring the family’s favorite DJ Jerry Bouthier:

March 17th – SINGAPORE

In-store party @ Manifesto

Kitsuné Club Night @ Canvas Club

March 19th – MANILA

In-store party @ Hoodwink

Kitsuné Club Night @ Black Market

March 23rd – HONG KONG

In-store party @ Maison Kitsuné

March 25th – SHANGHAI

Kitsuné Club Night @ Le Baron, Shanghai

March 26th – TAIPEI

In-store party @ Tuan Tuan

Kitsuné Club Night @ BARCODE, Taipei

April 2nd – TOKYO

Kitsuné Club Night Sakura Party @ Sound Museum Vision, Tokyo

It’s back to school time at Maison Kitsuné!

With our Fall/Winter 2015 K.I.M collection invading our shops, we decided to capture the unique boutique teams that make our worldwide stores so special!

Hurry up now and gear up now in of our spaces!

Find your nearest Maison Kitsuné store here!

#MaisonKitsune

 
Maison Kitsuné Paris at Palais Royal

52, rue de Richelieu 75001 PARIS

T: +33 1 42 60 34 28

Maison Kitsuné Paris at Rue Madame

38, rue Madame 75006 PARIS

T: +33 1 53 71 76 62

 
Maison Kitsuné Paris at Condorcet

68, rue Condorcet 75009 PARIS

T: +33 1 45 26 11 29

Maison Kitsuné Paris at Filles du Calvaire

18, boulevard des Filles du Calvaire 75011 PARIS

T: +33 1 58 30 12 37

 
Maison Kitsuné at Aoyama

3-15-13 Minami Aoyama, Minato-ku Tokyo 107-0062

T: +81 (0)120 667 588

 
Maison Kitsuné Gallery

Shop A 5-7 Cleveland Street, Fashion Walk, Causeway Bay, Hong Kong Island

T: +852 2764 4933
 

 
Maison Kitsuné New York at NoMad

1170 Broadway, NY 10001, New York

T: +1 (212) 481 6010

Maison Kitsuné New York at Rivington

5 Rivington Street, NY 10002, New York

T: +1 (212) 979 2503

Last week we’ve proudly announced the opening of our first Hong Kong boutique!

To celebrate this new born, we have re-edited the successful “Hongkongais” capsule collection, consisting of two t-shirts in new summer colorways as well as a bowling-inspired chambray dress and a short-sleeves shirt.

Now available in our all-new shopping space!

#Hongkongais