Forget your umbrella and flourish in the sun as an azalea by dressing with this gone called Lula!

This back less dress has the peculiarity to close up with a large grosgrain ribbon, crowning your back with a feminine knot. On the front, a low-cut bustier enhances its neckline and the four golden buttons will catch light and eyes on you.

The sky and beige versions provide a chic and casual look, whereas the navy one has a sophisticated side more pronounced.

Find the Lula dress on our webstore and in our stores.

Chelsea Schuchman wearing the beige Lula dress in
Maison Kitsuné Spring-Summer 2013 lookbook

Chelsea Schuchman wearing the beige Lula dress with Braydon Szafranski
in Maison Kitsuné Spring-Summer 2013 lookbook

The sky Lula dress front and back

The navy Lula dress

The beige Lula dress

This Spring-Summer 2013 season, Maison Kitsuné is globe-trotting around Californian lands and West Coast trends.

Livening up its new lookbook with postcards, palmtrees and lovestories, the house chose Chelsea Schuchman, a mesmerizing blond girl, and the tatooed skater boy, Braydon Szafranski, as their brand ambassadors.

The shooting stetted in the Chateau Marmont hotel, in Los Angeles, and was stage-managed by Beverly Hills photographer Brad Elterman, renowned for his shots of mythical rockstars such as David Bowie or the Sex Pistols. By his side, the graffiti artist and big friend of Maison Kitsuné, André Saraiva, was there, giving his hip tips for a trendy rendering and adding a hint of French Touch to this U.S. mishmash.

The result: a sunshiny photoshoot, showcasing the two new quite-relaxed, quite-sporty and above all very chic, Men and Women Maison Kitsuné collections. The main and driving inspiration being a surfers’ aura crossed with a preppy taste.

Discover this romance in images through our Maison Kitsuné Spring-Summer 2013 collections postcard-lookbook, below.

Credits
Photographer: Brad Elterman
Artistic Direction: André Saraiva