{"id":29724,"date":"2013-02-27T19:31:39","date_gmt":"2013-02-27T17:31:39","guid":{"rendered":"https:\/\/www.maisonkitsune.com\/mk\/?p=29724"},"modified":"2013-02-27T19:31:39","modified_gmt":"2013-02-27T17:31:39","slug":"interview-matthew-frost-on-his-fashion-film","status":"publish","type":"post","link":"https:\/\/maisonkitsune.com\/mk\/2013\/02\/family\/interview-matthew-frost-on-his-fashion-film\/","title":{"rendered":"Interview: Matthew Frost On His New &quot;Fashion Film&quot;"},"content":{"rendered":"<p>As his name suggests, <a href=\"http:\/\/www.matthew-frost.com\">Matthew Frost<\/a> is kind of frosted, and it&#8217;s probably why he&#8217;s such a crafty film maker. Midway between Wes Anderson for his scenery taste and Woody Allen for his silly sense of humor, he likes to create a &#8220;conversation&#8221; relating his characters to the spectators.<\/p>\n<p>His last video, called &#8220;Fashion Film&#8221; is increasingly spreading on the Internets, and ravished us by its ability to prettily caricature nowadays flower child goddesses with tomfoolery and subtlety.<\/p>\n<p>Above all, the Californian Venus Chelsea Schuchman, model of our <a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/2013\/02\/mode\/maison-kitsune-spring-summer-2013-postcard-lookbook\/\">Spring-Summer 2013 postcard-lookbook<\/a>, is starring in it, acting opposite Lizzy Caplan, the &#8220;Fashion Film&#8221; heroin!<\/p>\n<p>We interviewed him about his work&#8217;s insights, motivations, sources of inspiration and how he would portray the Maison Kitsun\u00e9 Parisian girl.<\/p>\n<p>Read his witty answers and watch his &#8220;Fashion Film&#8221; below!<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/58933055?badge=0\" frameborder=\"0\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>_______________________________________________________________________<\/p>\n<p><strong>Would you define yourself as an outsider fashion film maker?\u00a0<\/strong><\/p>\n<p>Not sure what an outsider fashion film maker would be! But it sounds pretty edgy and cool. I&#8217;ll take it! But I would just consider myself someone who likes to make things, talk and have a laugh.<\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.09.56-AM-copie.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" title=\"Screen shot 2013-01-31 at 1.09.56 AM copie\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.09.56-AM-copie.jpg\" alt=\"\" width=\"500\" height=\"283\" \/><\/a><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.08.15-AM-copie.jpg\"><br \/>\n<\/a><\/p>\n<p><strong>Could you tell us how did you find your way?<\/strong><\/p>\n<p>Oh not I&#8217;ve really found anything! Trust me, I&#8217;ve forced myself to keep moving forward no matter how tentative and distracted I can be. But finding what and how you like to say things is the most fun part of anything creative. It&#8217;s a windy road. I just kind of quoted <a href=\"http:\/\/www.facebook.com\/OasisOfficial?fref=ts\">Oasis<\/a>.<\/p>\n<p><strong>Your favorite director?<\/strong><\/p>\n<p>One guy is hard and a bunch is hard too without sounding like a &#8220;film buff&#8221; dick! I like people who can make things look good, be funny and relatable or personal on some level. Woody (ndlr: Allen), <a href=\"http:\/\/www.imdb.com\/name\/nm0668247\/\">Alexander Payne<\/a> and oh here&#8217;s a cool one: <a href=\"http:\/\/rossmcelwee.com\">Rosse Mc Elwee<\/a>. I love &#8220;Sherman&#8217;s March&#8221;. And the co-bro&#8217;s obvi!<\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Capture-d\u2019\u00e9cran-2013-02-26-\u00e0-19.16.06.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-29734\" title=\"Capture d\u2019\u00e9cran 2013-02-26 \u00e0 19.16.06\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Capture-d\u2019\u00e9cran-2013-02-26-\u00e0-19.16.06.png\" alt=\"\" width=\"500\" height=\"277\" \/><\/a><strong><\/strong><\/p>\n<p><strong>Anna de Rijk, Ashley Smith, Lizzy Caplan, Chelsea Schuchman\u2026 You have numerous muses! Women inspire you particularly?<\/strong><\/p>\n<p>That is indeed a good list of gals! I did grow up in a household full of women having four sisters&#8230; And there is a combination of fragility and strength that I like and feel comfortable around, maybe. But I&#8217;m quickly bending into some kind of psychoanalytical mumble jumble! It&#8217;s probably as simple as: all these girls are amazing and slammin too, so I was just glad to hang around for a minute! Or: ok fine. I made these films just to meet hot chicks!<\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Capture-d\u2019\u00e9cran-2013-02-26-\u00e0-19.21.04.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-29733\" title=\"Capture d\u2019\u00e9cran 2013-02-26 \u00e0 19.21.04\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Capture-d\u2019\u00e9cran-2013-02-26-\u00e0-19.21.04.png\" alt=\"\" width=\"500\" height=\"276\" \/><\/a><\/p>\n<p><strong>Each of your film is a sophisticated parody. What do you want to say through this sweet irony?<\/strong><\/p>\n<p>Well thanks for the &#8220;sophisticated&#8221;! If that means that they look good, that&#8217;s great! I think that it&#8217;s just fun to juxtapose styles and genres in order to express something that was in your head at some point. I direct a lot of commercials so it teaches you to be specific and to the point. The ability to execute and idea, even a dumb one, is what&#8217;s interesting. I guess when you repeat that process, especially with stuff you&#8217;ve written, you start to get a sense of what you&#8217;re overall style is and maybe, hopefully, through that there&#8217;s something that stays with people. It&#8217;s that conversation that&#8217;s exciting to have.<\/p>\n<p><strong>What&#8217;s your opinion on nowadays fashion films?<\/strong><\/p>\n<p>There are many talented people who work in fashion but I am frustrated with the films put out sometimes. They take themselves so seriously and maybe I don&#8217;t feel like there&#8217;s enough of that &#8220;conversation&#8221; I just mentioned. It&#8217;s also skewed by the fact that there are so many films being made, with all kind of great and relatively accessible equipment that makes you look really good. It&#8217;s a great platform for a wide variety of people to get into filmmaking. Photographers, art directors, stylists of all ages and levels of experience are getting opportunities and taking chances, so in that sense it&#8217;s a great time for short format films in general.<\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.08.15-AM-copie1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-29736\" title=\"Screen shot 2013-01-31 at 1.08.15 AM copie\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.08.15-AM-copie1.jpg\" alt=\"\" width=\"500\" height=\"284\" \/><\/a><\/p>\n<p><strong>Do you think fashion shouldn&#8217;t rhyme with solemnity?<\/strong><\/p>\n<p>I understand that need brands have to bring an aura of seriousness and formality around their products. They are catering to people who are willing to pay extra, a lot extra, to feel like they belong to that something the brand has invested a lot in: their identity&#8230; But it doesn&#8217;t mean I personally think it&#8217;s fun or inspiring most of the time. People accept it. It&#8217;s fashion, &#8220;people love that shit&#8221;! It&#8217;s just nice to have fun with it every once and a while. But I do think that if some brands feel they can keep their identity and also have a bit of fun whilst selling at the same time they would be into that. So hopefully fashion will be rhyming with solemnity less and less!<\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/04-copie1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-29732\" title=\"04 copie\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/04-copie1.jpg\" alt=\"\" width=\"500\" height=\"281\" \/><\/a><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.06.44-AM-copie.jpg\"><br \/>\n<\/a><\/p>\n<p><strong>How would you portray the Maison Kitsun\u00e9 Parisian girl? \u00a0<\/strong><\/p>\n<p>Well first of all it&#8217;s ok that she does all these things, has many interests like the brand has, it&#8217;s great to be multi talented! I&#8217;m personally shit at music so I&#8217;m already jealous of her! I have so many girlfriends who always play the same kind of nymphy chick in so many videos but are the funnest, funniest, wittiest girls I know. They just never get the chance to express the way they actually are in real life. So I&#8217;d love to hear the Kitsun\u00e9 Parisian girl talk some trash a bit! I know she can probably do it in French, Japanese and English!<\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.06.44-AM-copie.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" title=\"Screen shot 2013-01-31 at 1.06.44 AM copie\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/Screen-shot-2013-01-31-at-1.06.44-AM-copie.jpg\" alt=\"\" width=\"500\" height=\"278\" \/><\/a><\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/GIF-POSTER-performance-500.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-29769\" title=\"GIF-POSTER-performance-500\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/GIF-POSTER-performance-500.gif\" alt=\"\" width=\"500\" height=\"728\" \/><\/a><\/p>\n<p><a href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/GIF-FASHION-FILM-LIZZY-CAPLAN-busy-500.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-29770\" title=\"GIF-FASHION-FILM-LIZZY-CAPLAN-busy-500\" src=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/wp-content\/uploads\/2013\/02\/GIF-FASHION-FILM-LIZZY-CAPLAN-busy-500.gif\" alt=\"\" width=\"500\" height=\"278\" \/><\/a><\/p>\n<p>Follow Matthew Frost on <a href=\"http:\/\/matthew-frost.blogspot.fr\">his blog<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As his name suggests, Matthew Frost is kind of frosted, and it&#8217;s probably why he&#8217;s such a crafty film maker. Midway between Wes Anderson for&#8230; <\/p>\n","protected":false},"author":1,"featured_media":29725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[2655,2656,2657,99,229,14,2658,525,1692,100,2659,2660,2661,2662,2663,2664],"_links":{"self":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts\/29724"}],"collection":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/comments?post=29724"}],"version-history":[{"count":0,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts\/29724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/media?parent=29724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/categories?post=29724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/tags?post=29724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}