{"id":46937,"date":"2014-08-10T11:00:40","date_gmt":"2014-08-10T10:00:40","guid":{"rendered":"https:\/\/www.maisonkitsune.com\/mk\/?p=46937"},"modified":"2014-09-16T09:08:24","modified_gmt":"2014-09-16T08:08:24","slug":"interview-we-are-from-l-a","status":"publish","type":"post","link":"https:\/\/maisonkitsune.com\/mk\/2014\/08\/family\/interview-we-are-from-l-a\/","title":{"rendered":"Kitsun\u00e9 Talk: We Are From L.A !"},"content":{"rendered":"<p>After giving you 24 hours of happy<i>\u00a0<\/i>with\u00a0Pharrell William\u2019s video, directors&#8217; duo Pierre and Cl\u00e9ment alias\u00a0<a href=\"http:\/\/www.facebook.com\/wearefromla\"><span style=\"text-decoration: underline; color: #0000ff;\">We Are From L.A.<\/span><\/a>\u00a0came by Caf\u00e9 Kitsun\u00e9 Paris to have coffee and answer a few questions.<\/p>\n<p>We Are From L.A. created the most viewed advertising in the world with <span style=\"color: #0000ff;\">&#8220;<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.youtube.com\/watch?v=pfxB5ut-KTs\" target=\"_blank\"><span style=\"text-decoration: underline; color: #0000ff;\">Baby &amp; Me<\/span><\/a><\/span>&#8220;<\/span> for Evian, they innovated with the videoclip <span style=\"text-decoration: underline; color: #0000ff;\">&#8220;<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.youtube.com\/watch?v=NazVKnD-_sQ\" target=\"_blank\"><span style=\"color: #0000ff; text-decoration: underline;\">I love you so<\/span><\/a><\/span>&#8220;<\/span> by Cassius. Both conserved the french tradition with their crazy ideas.<\/p>\n<p>Pierre and Cl\u00e9ment are already part of the Kitsun\u00e9 Family as they directed<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a href=\"https:\/\/www.facebook.com\/gocitizens\"><span style=\"color: #0000ff; text-decoration: underline;\"> CITIZENS!&#8217;<\/span><\/a><\/span><\/span> video for <a href=\"http:\/\/www.youtube.com\/watch?v=EySm81Q6qIU\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">&#8220;True Romance&#8221;<\/span><\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/OrxxHlRs85U\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div>\n<div><strong>\u00ab\u00a0We are from L.A.\u00a0\u00bb, you are really from France. So where does this name come from\u00a0?<\/strong><\/div>\n<div><\/div>\n<\/div>\n<div><span style=\"color: black;\">We came up with this name during a drunken party. Everything started with Natalie Portman, after that it just drifted \u2026\u00a0<\/span><\/div>\n<div>\n<div><\/div><div><strong>You went out to Los Angeles to film a 24h video clip for Pharrell Williams \u2013 a crazy concept!\u00a0\u00a0What is the creative process behind it?<\/strong><\/div>\n<div><\/div>\n<\/div>\n<div><span style=\"color: black;\">We had the idea to make a 24 hours interactive video in the back burner for a while.\u00a0<\/span><\/div>\n<div><span style=\"color: black;\">Our goal was to give viewers an infinite content with a 24h video made of sequence shots that never ends because it loops over and over again.<\/span><\/div>\n<div><span style=\"color: black;\">We have been given the chance to pitch the idea to Pharrell for his track &#8220;Happy&#8221; and after that, everything got on really quickly. Two weeks later, we were in L.A. to prepare the shoot.<\/span><\/div><div><span style=\"color: black;\">\u00a0<a href=\"http:\/\/www.kitsune.fr\/journal2014preprod\/wp-content\/uploads\/2014\/08\/DSC_0013.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-50525 \" src=\"http:\/\/www.kitsune.fr\/journal2014preprod\/wp-content\/uploads\/2014\/08\/DSC_0013-1024x680.jpg\" alt=\"DSC_0013\" width=\"716\" height=\"476\" \/><\/a><\/span><\/div>\n<div><\/div>\n<div><span style=\"color: black;\">\u00a0<\/span><\/div>\n<div>\n<div><strong>Your creations are always very interactive. Could you talk to us a bit more about this desire\u00a0?<\/strong><\/div>\n<div><\/div>\n<\/div>\n<div><span style=\"color: black;\">Interactivity is a precious way to immerge the audience in music, have them become actors of the video they&#8217;re watching.<\/span><\/div>\n<div><span style=\"color: black;\">Interactivity is one of the only ways to allow a playful appropriation of music. Plus, we are only at the begining of this medium, everything is left to do; with each project it feels like we are making progress, walking towards the future and it&#8217;s kicky!\u00a0<\/span><\/div>\n<div><span style=\"color: black;\">\u00a0<\/span><\/div>\n<div><span style=\"color: black;\">\u00a0<\/span><\/div>\n<div>\n<div><strong>As a directors duo, does each of you have a specific role on set or do you do everything together ?<\/strong><\/div>\n<div><\/div>\n<\/div>\n<div><span style=\"color: black;\">We don&#8217;t really define roles for each other, we adapt in real time.<\/span><\/div>\n<div><span style=\"color: black;\">We speak together very often, to make sure that each decision that&#8217;s undertake results from a mutual evidence.<\/span><\/div>\n<div><span style=\"color: black;\">\u00a0<\/span><\/div>\n<div><span style=\"color: black;\">\u00a0<\/span><\/div>\n<div>\n<div><strong>You recently worked with\u00a0<span style=\"color: #991e4e;\"><span style=\"text-decoration: underline; color: #0000ff;\"><a href=\"http:\/\/www.benjaminmillepied.com\/\" target=\"_blank\"><span style=\"color: #0000ff; text-decoration: underline;\">Benjamin Millepied<\/span><\/a><\/span>\u00a0<\/span>on a live show. Is this the start of an expansion from directing to more alive projects\u00a0?<\/strong><\/div>\n<div><\/div>\n<\/div>\n<div><span style=\"color: black;\">We are eager to continue working on live objects; with the large improvement of the internet flow, it&#8217;s now a lot easier and feasable to have fun !<\/span><\/div>\n<div><span style=\"color: black;\">With Benjamin we worked on having the dance integrated within a mix of video and real spaces. It was so interesting and we really hope we&#8217;ll get to work with Benjamin in the upcoming months&#8230;<\/span><\/div>\n<div><span style=\"color: black;\">\u00a0<\/span><\/div>\n<div><strong><span style=\"color: black;\">\u00a0<\/span><\/strong><\/div>\n<div>\n<div><strong>What are your favorite hang out spots in Paris\u00a0?<\/strong><\/div>\n<div><\/div>\n<\/div>\n<div><span style=\"color: black;\">Carmen, Maurice-set, Fantome \u2026 and the Caf\u00e9 kitsun\u00e9 of course ! \u00a0<\/span><\/div>\n<div><span style=\"color: black;\">\u00a0<\/span><\/div>\n<div><\/div>\n<div>\n<div><strong>How was the coffee at Caf\u00e9 Kitsun\u00e9\u00a0?<\/strong><\/div>\n<div><\/div>\n<\/div>\n<div><span style=\"color: black;\">Cool place, cool decor, delicious coffee !\u00a0<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>After giving you 24 hours of happy\u00a0with\u00a0Pharrell William\u2019s video, directors&#8217; duo Pierre and Cl\u00e9ment alias\u00a0We Are From L.A.\u00a0came by Caf\u00e9 Kitsun\u00e9 Paris to have coffee&#8230; <\/p>\n","protected":false},"author":1,"featured_media":50526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[7],"tags":[4908,397,4909,4910,1448,23,316,559,1486,99,1030,4911,14,3154,201,202,39,16,525,100,260,263,41,225,4912,4913,26,738,487],"_links":{"self":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts\/46937"}],"collection":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/comments?post=46937"}],"version-history":[{"count":0,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts\/46937\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/media\/50526"}],"wp:attachment":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/media?parent=46937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/categories?post=46937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/tags?post=46937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}