{"id":47736,"date":"2014-04-05T17:00:35","date_gmt":"2014-04-05T15:00:35","guid":{"rendered":"https:\/\/www.maisonkitsune.com\/mk\/?p=47736"},"modified":"2014-09-16T09:13:24","modified_gmt":"2014-09-16T08:13:24","slug":"maison-kitsune-x-inlab-creativity-beyond-limits","status":"publish","type":"post","link":"https:\/\/maisonkitsune.com\/mk\/2014\/04\/family\/maison-kitsune-x-inlab-creativity-beyond-limits\/","title":{"rendered":"Maison Kitsun\u00e9 x Inlab &#8211; Creativity Beyond Limits"},"content":{"rendered":"<div>Thinking outside the box, breaking bounderies of creation and looking ahead; that is what the INLAB kids did for a full semester in collaboration with Maison Kitsun\u00e9.<\/div>\n<div><\/div><div>INLAB (Insight Lab) is a new type of initiative kicked off by the Art Center College of Design of Pasadena.<\/div>\n<div>Comprised of a group of elite students across a variety of fields of study (graphic design, advertising, photo, film, interactive, illustration, and transmedia), INLAB is a 14-week project-based creative\/experimental studio operating as a R&amp;D lab, working with the new approach of investigative branding to reveal new opportunities for the collaborating partners.<\/div>\n<div><\/div><div>Maison Kitsun\u00e9 had the opportunity to start off \u00a0the first INLAB project.<\/div>\n<div><\/div><div>In the beginning of Fall 2013, creative director and program lead &#8211; <a href=\"http:\/\/www.arakad.com\/gwolf2\/homegw2.html\"><span style=\"color: #0000ff;\">Guillaumme Wolf<\/span> <\/a>approached Gildas Loaec, co-founder of Maison Kitsun\u00e9 to teach a Master Class in Pasadena, to present his vision of the brand and how it came about.<\/div><div>Over three months of explorations, students observed and analyzed the brand to uncover uncharted territories. On a conceptual level, INLABers discovered that the <span style=\"color: #0000ff;\">Maison Kitsun\u00e9 is a brand about youth<\/span>. Not youth as an age demographic, but <span style=\"color: #0000ff;\">youth as an ideal<\/span>.<\/div><div>Based on this insight, INLABers designed a suite of projects\u00a0framed around the idea of a pop-up store.<\/div><div>This unique experience was a give and take for Maison Kitsune and those overly talented kids; creating new concepts, inspiration, products, goodies, displays, and more !<\/div>\n<div><a title=\"Save The Date: Maison Kitsun\u00e9 Takes Over Hollywood !\" href=\"https:\/\/validation.maisonkitsune.bird.eu\/mk\/2014\/04\/mode\/save-the-date-maison-kitsune-takes-over-hollywood\/\"><span style=\"color: #0000ff;\">Come over to discover a few of these projects in the Pop Up Store Maison Kitsun\u00e9 will be holding during Coachella at the Roosevelt Hotel !\u00a0<\/span><\/a><\/div>\n<div><\/div><div><\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/84733487\" width=\"500\" height=\"281\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">The interactive hanging rack is a concept for the future retail experience.<\/p>\n<p>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/84742424\" width=\"500\" height=\"281\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">\n<\/p><p style=\"text-align: center;\">\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Thinking outside the box, breaking bounderies of creation and looking ahead; that is what the INLAB kids did for a full semester in collaboration with&#8230; <\/p>\n","protected":false},"author":1,"featured_media":50529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[7],"tags":[5482,5480,5479,5478,55,100,5481,5367],"_links":{"self":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts\/47736"}],"collection":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/comments?post=47736"}],"version-history":[{"count":0,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/posts\/47736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/media\/50529"}],"wp:attachment":[{"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/media?parent=47736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/categories?post=47736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maisonkitsune.com\/mk\/wp-json\/wp\/v2\/tags?post=47736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}