{"id":54000,"date":"2015-12-07T12:06:22","date_gmt":"2015-12-07T11:06:22","guid":{"rendered":"https:\/\/www.maisonkitsune.com\/mk\/?p=54000"},"modified":"2015-12-07T12:19:36","modified_gmt":"2015-12-07T11:19:36","slug":"meet-guillaume-wolf-prof-g-the-creative-time-hacker","status":"publish","type":"post","link":"https:\/\/maisonkitsune.com\/mk\/2015\/12\/family\/meet-guillaume-wolf-prof-g-the-creative-time-hacker\/","title":{"rendered":"Meet Guillaume Wolf \u201cProf. G\u201d: the creative Time Hacker"},"content":{"rendered":"

Ever wondered who hides behind the lovely packaging of our Maison Kitsun\u00e9 x Shu Uemura<\/a> collaboration? Renown teacher, writer & artist Guillaume Wolf<\/a> aka \u201cProf. G\u201d helped us design our “East meets West” capsule collection and participated last September at a TEDx talk<\/a> with an intervention entitled “How to Create the Future\u201d.<\/p>\n

Both fun and really inspiring, his talk (with none other than his Daft Punk mention) had us think and wonder for days about the power of our creative mind. We just wanted to find out more… Watch his speech above and read our chat below!<\/p>\n

You are an art director and teacher based in Los Angeles, California. How is your life there?<\/strong><\/p>\n

Life is great. I really like LA; but it\u2019s not for everyone. It\u2019s intense in many ways. It took me nearly ten years to really get into it. Also the heat is not a joke . . . sometimes it gets way too hot!<\/p>\n

Your TEDx talk is called \u201cHow to Create the Future,\u201d how did you came up with the idea?<\/strong><\/p>\n

I always try to think about the audience, first. Here, because the talk was given at Art Center College of Design\u2014where I teach\u2014it was for creative people . . . which are my people [laughs]. The idea of creating the future is something that every creative thinks about because we have to solve complex problems. So it\u2019s important to think in new ways, to challenge yourself\u2014and your mode of thinking\u2014all the time.<\/p>\n

But it seems you also talk about business, correct?<\/strong><\/p>\n

Yes, today, everything is interconnected. There\u2019s a real need to find creative solutions to every aspect of life and business. We\u2019re all in it together, so to speak.<\/p>\n

You just released a new book for the creative entrepreneur, called \u201cYou Are a Message.\u201d Do you think creative people should think more about business?<\/strong><\/p>\n

Absolutely! This is so important, right now. I really think that every creative person should learn about business. To quote Andy Warhol, \u201cBeing good in business is the most fascinating kind of art.\u201d And beyond that, I really feel that positive changes in society are going to come from creative people. The most interesting companies in the world are always created by creatives.<\/p>\n

You sometimes collaborate with Maison Kitsun\u00e9, and recently you worked on the Shu Uemura project. How is it to work with Kitsun\u00e9?<\/strong><\/p>\n

It\u2019s like working with family! There\u2019s a real kinship there because Kistun\u00e9 is exactly the kind of creative company I was just mentioning. But there\u2019s more . . . for me, the very interesting aspect of working on these collaborations is having to really think deeply about what you\u2019re doing. You need to challenge yourself to always bring your best until you get it right. Kitsun\u00e9 is a wonderful brand on so many levels. It\u2019s really an honor to be part of these collaborations.<\/p>\n

In your presentation you talk about \u201ctime hacking\u201d\u2014what\u2019s that?<\/strong><\/p>\n

It\u2019s just a mind experiment, trying to play with the concept of time: to challenge yourself to think differently in order to find disruptive ideas. The curious thing about it is, once you see how it works, you really get strange results. I don\u2019t want to reveal too much here, you have to watch the TED x talk.<\/p>\n

Are you optimistic about the future?<\/strong><\/p>\n

Of course, I am! It\u2019s very important to understand that once you decide to look at something from a creative perspective, you can see that every problem has a solution. The world is always in movement, and we have to learn how to surf on the wave of change. And creativity is the perfect surfboard to find balance in this fluid environment. We often forget it, but we are all built for creativity and change. Creative surfing is what it\u2019s all about.<\/p>\n