For Spring/Summer 2025, Maison Kitsuné explores summer in the city, taking the wardrobe staples of modern dressing and giving them a fresh, new feel for the season. The easthetic codes of the house are refined to their essence in a collection designed in their atelier in Paris, which celebrates craftsmanship, clarity and desirable lightness. 

Shot by the photographer Colin Dodgson in the warm climates of the canary islands, the campaign explores summer in the metropolitan city.

The nostalgic language of preppy classics is given a contemporary twist through sports detailing: a chunky knitted blouson accented with contrasting stripes; a varsity jacket rendered in knit. 

As ever, the spirit and image of the fox remains omnipresent - sometimes discretely, sometimes centre stage as an intarsia illustration on a knitted jumper.