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Fall-Winter 2024 Campaign

Maison Kitsuné unveils its new Fall-Winter 2024 campaign. Inspired by the great outdoors and Americana, the new pieces bring a breath of fresh air to urban elegance.
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Everyday essentials are expressed with timeless appeal. Preppy staples are relaxed: varsity jackets and blousons, embroidered with the brand’s handwritten logo, are knitted in merino wool; flannel shirts become gently oversized dresses; pinstripe shirting padded for modern layering.
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Immaculate, deep indigo denims draw on Japanese expertise and heritage plaids are created with the iconic Fox central to their design. The forms and fabrics of workwear – cotton canvas, utility jackets, cargo pants – are reconfigured anew, iconic in their appearance but fresh in their desirability.
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