‘BORN A FLÂNEUR’
The first chapter of Maison Kitsuné’s Spring 2024 campaign is an ode to Paris, the city of arts, featuring new talents Lomijoh and Pierre de Maere.
In this first chapter of the Spring 2024 campaign, Maison Kitsuné takes a leisurely stroll through the City of Light, inspired by the literary figure of the flâneur. Taking in the views, the flâneur is an observer, casting a keen eye on passersby living their busy life and taking inspiration from the buoyant atmosphere of the city.
In line with its passion for discovering new talents, Maison Kitsuné reached out to two emerging artists to embody this modern day flâneur: Pierre de Maere and Lomijoh.
The collection, a free-spirited exploration of urban essentials, perfectly embodies the versatility of city life. Denim features heavily, a staple of every urban wardrobe, either adorned with the new Abstract Daisy print or inspired by Japanese workwear shapes.
Preppy knits slouch nonchalantly over pinstriped pieces, creating an updated edition of classic tailoring, with a reworked track jacket rounding up the mix.
