MAISON KITSUNÉ UNVEILS ITS NEW SPRING-SUMMER 2022 CAMPAIGN
From the pulsing city centers of Paris and Tokyo to the great outdoors, the Spring-Summer 2022 collection remixes Maison Kitsuné codes with a sense of elevated ease.
Imagined as an excursion that is at once familiar and fresh, Creative Director Marcus Clayton situates us at ‘Maison Kitsuné Camp’, where men’s and women’s ready- to-wear embodies a contemporary and transgeneratio- nal attitude. Against the backdrop of nature, gathering together as a social community feels possible once again.
Clayton interprets Maison Kitsuné’s playful spirit with greater emphasis on silhouettes, quality fabrics, and unexpected design details that underscore an approachable Art de Vivre. The season’s woodsy setting sets the stage for a broader vision that introduces casual elegance to utilitarian, street and sport-inclined references. A genderless sensibility is explored organical- ly as slightly oversized outerwear and staggered layers. Tones of khaki, beige, ecru, navy, brick, black and white form a palette that speaks to city and nature.
This latest collection relates back to Maison Kitsuné Art de Vivre at large: the music, the cafés, the community. It welcomes the brand’s various sub-cultures at a common meeting point. It reframes the escapist freedom of camp with an urban mindset. Mature at first glance; forever feisty at its core.
