THE NEW FALL 2022 CAMPAIGN FEATURING BRITISH ARTIST JOYCE CISSE AKA FLOWEROVLOVE 

A day in the life of the 17-year-old creative: an ode to positivity, hedonism and creativity.

The campaign follows London-based musician Joyce as she goes back to everyday life
after the summer break, juggling her music career, school life and good times with friends.

Joyce weaves the four themes of the campaign into her daily life: whether
going back to school or the office, chilling with friends or working out, the artist showcases the versatility of Maison Kitsuné’s timeless designs, building a wardrobe that is tailored to an active urban lifestyle.

A true multi-hyphenate creative, Joyce, who was born and is based in London, wrote her first song at the age of 12. Under the name Flowerovlove, her alt-pop sound mixes messages of self-love and feelings of nostalgia, riffing on the contrast between her life as a 17-year-old going to school, hanging out with friends and family and her blossoming music career.
Joyce’s creative polyvalence , charismatic personality and unique style were a natural fit for Maison Kitsuné. She weaves the four themes of the ‘Back To’ campaign into her daily life: whether going back to school or the office, chilling with friends or working out, the artist showcases the versatility of Maison Kitsuné’s timeless designs, building a wardrobe that is tailored to an active urban lifestyle.