Galerie Kitsuné | Exhibition calendar – on view | GFDA

APRIL 7 - MAY 1 2022

Profanely Profound by GFDA

Galerie Kitsuné is pleased to present “Profanely Profound”, an exhibition of ten new prints by GFDA, a Pittsburgh-based lifestyle brand and design firm that specializes in powerful messages and objective design. In this collaborative series with Maison Kitsuné, GFDA challenges viewers to look into themselves for answers, and to draw upon their own strengths. The collection includes several new pieces: original GFDA advice that invokes the spirit of Maison Kitsuné’s mission; playful visual interpretations of both brands together; and GFDA’s most popular prints in exclusive, limited availability colorways (including their world famous, Classic Advice Print). Limited-edition items of clothing and GFDA’s book Do the Fucking Work: Lowbrow Advice for High-Level Creativity, will additionally be on sale in celebration of the collaboration.

“Profanely Profound” opens April 7, 2022 at Galerie Kitsuné, Brooklyn and remains on view through May 1, 2022.

About GFDA

GFDA is a lifestyle brand and design firm that strides chasms between industries and genres. Writing is paired with design. Profanity with poetry. The sensational with the motivational. In 2010, two grad students had the clever idea to make a text-based website that used the f-word to get people’s attention and make them think about the basic principles of visual language. That humble start has evolved into corporate workshops serving small businesses and fortune 100 companies; a 2019 book deal with HarperCollins; and several lines of popular products. The story of GFDA has always been one of defying expectations—from the very beginning, when the design establishment said that GFDA’s use of profanity would set the industry back ten years, yet their Classic Advice Print found its way into the office of Apple CDO, Jony Ive; to the present day, when no one reads on the internet, yet a simple, daily, 90 word message helps people create real meaning in their lives. Learn from our experience: Never let the narrow vision of your critics limit the breadth of your horizons. Be hard to define. Be unpredictable. Be many things at once. Harness life’s opposing forces to generate the power of creation.

GFDA limited edition items of clothing

GFDA and Maison Kitsuné presents a collection of limited-edition items of clothing that gathers the spirit of Maison Kitsuné’s mission; playful visual interpretations of both brands together.

Do the Fucking Work: Lowbrow Advice for High-Level Creativity

Do the Fucking Work: Lowbrow Advice for High-Level Creativity by GFDA.

Retail: $50

Slip, Hardcover, 6.3” x 7.8” in. / 256 pages

A wake-up call for creatives who need that inspiring kick to finally create the thing they’ve been meaning to make, while celebrating the journey of trying, learning, and failing. Each book is signed & numbered.

BUY