Lensed in Los Angeles by French photographer Rémi Ferrante, Maison Kitsuné‘s summer campaign plays with Californian lifestyle codes in a laid-back, cool and humorous spirit: from coffee to-go culture to Paparazzi references, embodied by quirky characters, this shoot is a fun nod to La La Land’s clichés.
Featuring versatile, mix-and-matchy silhouettes, the styling brings a city street edge to the classic summer wardrobe: pastel colors, sunny fabrics as light cotton, cotton-linen blend, and denim are the stars of this cinematic campaign.
Join us to celebrate the launch of our Spring-Summer 2022 collection!
Seoul, Paris, New York, Los Angeles, Vancouver : we are excited to invite you to our “Summer 22” special events on April 23rd.
Join us in-store to dance by DJ sets by local artists while sipping some fresh Californian beer and have fun with our photobooth display! We can’t wait to see you all!
