Photographed in Paris by Arnaud Lajeunie in a clean, minimal set design, the campaign marks a clear shift in tone embracing a confident and refined expression of femininity — playful, modern, and effortlessly self-assured.

“With Georgia, we wanted to speak to a new kind of femininity, lighthearted yet powerful, sensual but never overworked,” say Gildas Loaëc and Masaya Kuroki, co-founders of Maison Kitsuné.

“This evolution of Baby Fox reflects a woman who knows herself, owns her look, and plays with codes in her own way.”