Masaya Kuroki arrived in France from Japan at a very young age and grew up in Paris amidst the artistic effervescence of the 1990s, hanging out at early house music parties and in the capital’s skate shops. A major fan of fashion, he paid his way through architecture school by working in vintage clothes stores.

 

During a founding trip to Japan, the two young entrepreneurs came up with the idea of launching a lifestyle brand that wasn’t confined to one discipline. The duo took the time to learn and to try things out, and success soon came knocking.

 

“We wanted to build a business that reflected our Art de Vivre: Kitsuné, is above all story of passions, ambitions and the desire to start doing.”