FOR FALL-WINTER 2023/24, MAISON KITSUNÉ EVOLVES THE PLAYFUL SPIRIT THAT HAS LONG DEFINED THE BRAND, INTRODUCING AN EFFORTLESS ARRAY OF WARDROBE ESSENTIALS AND A NEWLY ELEVATED EASE TO THEIR TRADEMARK IRREVERENCE.
THE SEASON DRAWS ITS KEY INSPIRATION FROM THE AUDACIOUS ENERGY OF PUNK REBELLION SURGING AGAINST PREPPY TRADITION.
Through this lens, staples are reimagined: rugby shirts, varsity jackets and polos reconfigured with the contemporary cool which defines Maison Kitsuné; collegiate stripes, regatta florals and imagined insignia collaged with a tongue-in-cheek irreverence. Maison Kitsuné also introduces their first handbag, The Boogie, in alignment with this aesthetic: a meticulously- crafted camera bag, formed from Italian leather, which offers a fresh take on retro codes.
TRADITIONAL CHECKS ARE REWORKED IN NEW SCALES, AND GENTLY OVERSIZED PROPORTIONS IMBUE HISTORIC PROPRIETY WITH A CASUAL, MODERN INSOUCIANCE.
The Maison Kitsuné logo appears overgrown with wildflower embroidery, while graphic florals and daisy chains appear throughout the collection both as details and printed jacquards: an amalgam of the Edwardian trimmings familiar to punk, as well as regatta bouquets. The introduction of a floral camouflage blends the vocabulary of the two worlds. The appearance of Teddy essentials – a black cotton satin blouson, or dark washed Japanese denims – reaffirms a disruptive spirit while offering seasonal staples.
WITHIN THAT WARDROBE, SARTORIAL SILHOUETTES ARE METICULOUSLY CONSTRUCTED AND RICHLY TEXTURED, BUT POSSESS AN EFFORTLESS APPEAL.
Outerwear maintains the utilitarian multi-functionality key to Maison Kitsuné, but with a stylish twist. A new energy remains present throughout tailoring and shirting designed with a casual fit. Trademark pieces – a neat pea coat in woollen twill, or a water-repellent cropped puffer – appear with modern proportions while statement knitwear integrates an array of innovative weaving techniques and extra fine merino wools and mouline yarns for a luxurious appeal.
The iconic Fox Head logo is reconsidered through the clarity of this evolved perspective: graphic and linear, realised in a tonal array of colours, its transformative capabilities reflect the creative expression that remains at the heart of the brand’s essence.