Maison Kitsuné presents their debut collaboration with iconic heritage brand Barbour: a collection which reflects Barbour’s renowned classicism through Maison Kitsuné’s modern lens. British tradition meets the irreverent idiosyncrasies of Maison Kitsuné’s French-Japanese perspective in a new take on Barbour classics.
A CAMPAIGN THAT PRESENTS A SERIES OF… UNFORTUNATE MISHAPS
Three comedy sketches combining Maison Kitsune’s laid back Parisian outlook and Barbour’s ‘whatever the weather’ attitude; emphasizing a light-hearted take on the collaboration. A marriage of humorous events and fashion, the models face absurdities including a wet dog shake, gale force winds & spilling some tea. However, nothing seems to bother them..
EPISODE 1: THE DOG WALK
A light-hearted and playful showcase of the collection’s practicality and durability, with a wet dog comically spraying the model on the iconic streets of Paris. Designed to be life-proof and worn from countryside to city, the sketch shows the marriage of style and functionality, prominent in the collaboration of these two brands.
EPISODE 2: SPILLING THE TEA
Channeling Maison Kitsune’s laid back Parisian outlook, the models are too deep in conversation to notice the spilt tea. The comedy sketch showcases Maison Kitsuné’s renowned effortless style through the iconic Fox embroidery on the laid-back cotton hoodie, alongside Barbour’s iconic heritage through a contemporary take on the brands classic tartan in the form of a bucket hat and reversible jacket.
EPISODE 3 : WHATEVER THE WEATHER
A nod to the infamous poor weather of Barbour’s home in the North East of England, the models comically take on gale force winds looking stylish whatever the weather.
This is a collection of elevated, effortless essentials, designed to be life-proof, whether worn in the countryside or the city, bringing together Maison Kitsuné’s passion for quality and keen eye for detail and finish with Barbour’s practical and functional designs.
